The Barrister


This will be quick since, well, I've been suffering through another stomach flu this week and figure just one last Friday dump is in order. Ahhhh, wordplay.

This week, worldwide jersey and shoe maker, Adidas, has made some stunning headlines as it unveiled what have been routinely called some great fucking jerseys for the MLS. They really are. Apart from the fact that LA remains sponsored by a company recently adjudged to be a pyramid scheme by a Belgian court, they're really all top notch. Some of my favorites are Seattle's
... Colorado's home:
... their alternate, featuring hoops with the names of all their season ticket holders because that's pretty much the greatest idea ever:
... and because I'm biased, RBNY's new home kit which I'll most likely buy because I'm a sucker:
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I still hate you Conor Lade.
Let's face it, Adidas has soccer on lock. They make the best kits in the world for the best sport in the world, and all of these designs - obviously with contributions from the clubs themselves - are brilliant. Hooray Adidas!!

....


And then, this happened. 
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Welp
What in the holy ever loving fuck happened here?

Man, I love me some Zubaz. I'd wear them every day if I could. Seriously. But no. Just no.

How can a company that does so great with one sport so completely miss the mark with another? Are these assholes clowning us? Have they just performed the ultimate marketing "fuck you" to everyone who foolishly gives a shit what any sports team is wearing ever? Sure seems like it. 

And if someone wants to explain how institutions of higher education can permit this kind of monstrosity to represent their schools, I'd be glad to hear it. These are premier baskethoops programs and they've basically opened the door to every sort of criticism. Rick fucking Pitino is going to coach a team wearing those jerseys. Fuck. I can't even.
 


Comments

03/01/2013 12:04

You hit it. I can't explain why basketball jerseys with sleeves are so dumb, but they are. Combining a silly concept like that with eye-gouging color schemes is perhaps the only way to make it worse.

Adidas makes great soccer kits (despite their dubious sponsor, I think the Galaxy have the best shirts in the league), but everything else they touch turns to shit. Football, basketball, all of it is wretched.

Reply
03/01/2013 16:04

I think Seattle's away jersey and Sporting KC's home jersey both deserve mention for being classy in any league.

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